Logarrow Marketing

Planning for events, that’s the topic. If you  can get ready for something in good time, you’ll avoid rush charges and additional shipping costs. Additionally, you’ll give yourself time to explore different options and ideas. From a promotional perspective, you’ll give your promotional products supplier the opportunity to search for special offers.  Of course, you’ll save yourself a lot of stress!

For those of you in Northern California who’ll be exhibiting at the Home & Garden Show on 26-28 March at the Fairgrounds in Anderson or at the Redding Spring Home & Garden Show on 24 and 25 April at the Convention Center, it’s not too early for you to be planning your event.  Save yourself some stress. GET READY, GET SET & GO!

6am on Tuesday morning. Time to leave for our weekly BNI meeting. This week was a challenge because I woke up with a migraine. Bonnie, my business partner, was amazed I made it through the 1 1/2 hour meeting and back up the hill to the office without a problem (I was really nauseus).

But….that’s not the reason I’m writing this. BNI has been a breath of fresh air for Logarrow marketing, our promotional products business. It is a very powerful word of mouth marketing organization and we want to than Bob Ferrari from Flue Season (our chimney sweep and a very good and highly qualified one at that) for being persistent with us until we joined.  He knew the benefits that BNI could offer us, even though we didn’t. For those of you who are interested go to www.bnicalneva.com

Branding – traditionally used to mark cattle to identify the owners.  What does it mean for your business?  It is the image you present to the outside world.  It starts with your business name and logo and how you promote this image to your potential customers.  It includes anything and everything you put your logo on, be it shirts, bags, coffee mugs, pens, business cards and brochures.  It also includes your “tagline” – how you present your message and the mediums you use to do so.

Branding, a hot iron or what!